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Smart employs all available image optimization techniques like cutting-edge formats, lazy loading, and responsive resizing to make your site blazingly fast

by Ryan Feigenbaum

Images

Smart and Ghost optimize your images out of the box, so there's not much you need to worry about 🤷

For best results, follow these two rules:

  1. Homepage hero images should be in a 1:1 aspect ratio (square). 2000 by 2000 px is a great place to start, but sizing is flexible.
  2. All feature images should be in an HD aspect ratio (16 / 9). 2000 by 1125 px is, again, a great place to start, but sizing is flexible.

For images in a post, upload whatever you like–Ghost will optimize it for you!

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Note that images may be cropped at certain viewports. With that in mind, keep any essential information in the image's center.